Creative Critical Reflection

Our music video had a twofold objective: to prompt teenagers to cherish their youth and to elicit a sense of nostalgia in adults as they reminisce about their childhood. The target audience for our music video was young teenagers, and we opted to employ a narrative format. To align with the thematic essence of our music video, we conducted thorough research to select appropriate locations such as the beach, Dubai Expo City, and Deira City Centre.

Because of a lack of resources, we were unable to find the right music to complement the narrative, despite our best efforts. I remained determined and conducted intensive research to ensure the final product met our expectations. Finally, we concluded that "What Once Was" was the ideal music for our video, and we are confident that it successfully gets the point across to viewers.

The making of the music video was an immersive experience from the character's point of view was our strategy. The locations we chose complimented the story in the movie, and I believe that they effectively conveyed the message. I aimed to strengthen the audience's emotional connection to the film and leave a lasting impression on their memory by fully engrossing them in the tale. I proposed a few ideas for some of the shots to accomplish this objective.

Our primary goal was to produce a music video that would connect with and arouse strong feelings in our target audience. I think meticulous preparation and execution allowed my team to accomplish this goal, with the anticipation that the audience was bound to derive the same level of enjoyment from the film as I experienced during its creation.

The branding of our music video proved to be a challenging task, especially when selecting a font for the title that would match the narrative theme. To make the social media page more visually appealing and engaging for our target audience, we also faced the challenge of creating eye-catching posters. I conducted extensive research and analyzed examples of music video posters in the indie rock genre that matched the song genre.

Before creating the posters, my team and I experimented with different fonts to decide on the 'notvacations' logo. After careful consideration, we ultimately selected Italic Gothic as the font for the logo. Similarly, I researched the range of font options before settling on the choice for the song title. After participating in a heated discussion, I ultimately concluded that the optimal selection for the text "What Once Was" would be Milasian Circa.

When designing the digipaks, I  considered the inside and outside parts of the physical structure. For the inner layer of the digipak, I used a background photo of the sky, which I flipped upside down to create a seamless effect on the inner layer. I also incorporated a black square box with a black triangle to give the digipak a 3D effect.

Overall, the branding of our music video required meticulous attention to detail and extensive research to ensure that we effectively conveyed the intended message to our target audience. Through consideration of font selection and design elements, I had given some ideas, creating an eye-catching and engaging product that we believe will resonate with our audience.

Furthermore, my team's marketing approach serves as a means of engaging with our audience. As mentioned earlier, I got a task in developing an Instagram page for 'notvacations' to arouse enthusiasm and capture the attention of potential viewers. I was pleased to observe that our marketing strategy proved immensely effective, successfully captivating a substantial audience.